Obesity problem is relevant for people living in large cities and towns in India. Many people of large cities in India with low or medium income do want to buy healthy foods. However, not everybody knows what foods are bad and what are good for health and how to choose food the right products in supermarkets.
In 2014, Consumer Guidance Society of India presented the new project that is supposed to reduce the growth of obese population in the country. The project developers offer to fight with extra weight by means of color-coded food.
The idea is that the packages with “bad” or junk foods will be marked with red colour-coding labels, acceptable foods – with yellow colour-coding labels and healthy foods – with green colour-coding labels.
According to statistical data, about 25% of children from India megacities and about 15% of children from small India towns suffer from obesity. Therefore, the marking food program is aimed at all age groups.
It is noteworthy that Consumer Guidance Society of India proposes to copy the program that has already been launched in the UK. Colour-coding of food is needed to help people reduce the consumption of fat, sugar, salt and other nutrients that provoke obesity and chronic diseases.
Plain and simple colour-coding labels help customers better navigate among a huge variety of foods and buy healthy products only.
Consumer Guidance Society of India has already sent to Food Safety and Standards a request to assist them in popularization of colour-coding dietary products.
Although the project has not started yet, this initiative caused some criticism. Skeptics admitted that in Australia a similar program of colour-coding of food was unsuccessful.
Under a great pressure of Australian food suppliers and manufacturers, the government decided to change the colour-coding labels to Health Star Rating (HSR) system. This system will be integrated into Australia gradually, within several years.